Sell Your Own Home and Profit Big – Who Needs an Agent Anyway?

Did you know that you can sell your home and save commission using the latest ‘for sale by owner’ methods which are available? This means that you can profit and profit in a very big way by seeking out the services of a company that’s designed to help you sell your home so that you can skip using an agent all together. Pretty great, don’t you agree?

Nobody is crazy about the idea of using a realtor and for good reason. The typical real estate agent can be a rather arrogant person and somewhat pushy. He may insist that you follow his set of rules. He might tell you that you have to re-arrange your furniture multiple times or do something like buy new curtains so that your home ‘looks right’ in his eyes. Plus, he will undoubtedly give you all types of other directives which you may not appreciate too much. To add insult to injury, you will be told (often at the drop of a hat) to leave your home whenever a prospective buyer is coming for a walk-through. This can be very inconvenient as you can imagine – especially if you have small children and pets.

You may think that you don’t have what it takes to conduct a private real estate deal. But if you think about it, who knows your home better than you do? You purchased your home because of it’s unique character, charm, building style, features, etc. This makes you the perfect DIY real estate agent because you can tell interested buyers all the great things about your home and why you bought it in the first place.

You can literally save thousands of dollars in commission fees by using a service which provides you with everything you need to sell your home. For a nominal fee, your property will be advertised on many of the largest existing real estate websites for several months. You also will typically be given a ‘for sale by owner’ sign, a ‘sold’ sticker as well as a simple guide which walks you through the entire process of how to properly conduct private home sales.

An increasing number of consumers are choosing to use this type of service which makes it very easy to sell a no agent property. If you choose to go with a service which helps you sell your home the DIY way, you can expect to be given access to no-cost, ongoing professional advice and assistance from a licensed real estate agent who can guide you in the right direction so that you will not have that ‘for sale by owner’ sign in your yard for long.

Due to the less-than-optimal economic conditions we have been forced to live with during past few years most of us these days are watching our money and are ‘tightening our purse strings’ so to speak. Many people are drawing up household budgets, are becoming coupon-clippers and are watching for discounts and sales on everything from clothing to food – all in the attempt to save money. Consumers are also looking for ways to save money whilst selling their homes so it should come as no surprise that many sellers are choosing the DIY route.

Private homes sales are now routinely being done each and every day and are quickly becoming the norm in the real estate world. This is because an increasing number of home owners are realizing that selling their own properties is far easier than they had previously thought. And, because no agent is involved in a private home sale, all of the commission money is pocketed by the seller.

By taking the ‘for sale by owner’ path, not only can you save thousands of dollars in commission, but you also will have 100% control over the price you are willing to accept for your home. When you are using an agent, it is very likely that he will allow a buyer to ‘talk him down’ a few thousand dollars just because he is eager to close the deal. Don’t let an agent walk all over you – sell your home yourself and save a bundle as well as a ton of headaches.

Immobilienmakler Heidelberg

Makler Heidelberg

Schnell, zuverlässig und kompetent


Source by Cindy Rupp

Open House Tips for Realtors

1. Advertise! A study conducted by the National Association of Realtors revealed that 92% of buyers use the internet to house hunt. Make sure your open house dates are available through Zillow. With over 130 million visits per month, Zillow is a great place to start.

2. Invite neighbors to a appetizers or a wine and cheese party at your open house. It’s a great way to network and prospect. Socialize and have fun.

3. Everyone who visited your open house is a potential buyer so create an automated nurturing email marketing campaign to stay in touch. Make sure to also follow up within a few days so you can reconnect and help with their home buying search.

4. Be strategic with open house signage. Sandwich boards are great, but also mix it up with signage that is legible from a distance of at least 30 to 50 feet. Place directional signs to advertise in a five block radius ro reach a wider audience. Add helium filled balloons to attract attention.

5. Depersonalize the property. Remove family photos, diplomas, awards and anything else in the home before the open house. By removing personal items, the home doesn’t belong to any particular group of people and visitors can see themselves in the home.

6. Clean and organize closets and other storage spaces. Buyers will open closets, drawers and anything else with a handle. Instead of an avalanche of boxes when they open the storage closet, make sure closets are clean and organized.

7. Target local homebuyers with online advertising. You can even target potential buyers according to zip code through Google AdWords, Bing, Facebook and other online resources. With Facebook, you can add photos of the property and link to a landing page where more images of the home are available, plus a contact form to learn more.

8. Advertise by drone. Yes, drone advertising. Hoovy advertises open houses by attaching banners to drones and flying them in public places for real estate agents. Hoovy flies the drones at about 60 ft from the ground to be closer to the public.

9. Staging can help sell a home. Group your colors. Try to limit colors to just three per room. Keep larger items lower. If you have an even amount, take one away. Always keep quantities to an odd number as it is more visually appealing. Mix throw pillows and to create a spa appeal, add white towels to bathrooms.

10. First impressions are important. Simple updates to the entry can make a world of difference. Add a planter. If the door is worn, a good coat of paint can make a difference. A new welcome matt will make it more inviting. Sweep, clean cobwebs and remove anything worn.

11. In one study, 30% of people reported scented products as “irritating.” Skip the air fresheners and candles. Instead, encourage your seller to shampoo carpets, open the windows and let in the fresh air, deodorize appliances and toss throw rugs in the wash.

12. Experiment with lighting before your open house. Try opening shades and curtains, turning on different sources of light.

13. Advertise in small local newspapers as not every buyer is internet savvy. Many retirees read local papers and you’ll get a lot of mileage for your investment.

14. Consider a themed open house. If the home is Mediterranean design, consider presenting tapas. If it is a Spanish style, nachos may be perfect. Give your potential buyers a unique experience to remember the home.

15. Have handouts with your contact info ready for buyers to take. Mortgage Loan Breakdown and a glossary are two great handouts. Neighborhood information like local schools, grocers, restaurants and the “walk score” are great information. And attach your business card to every handout. Have a sign in sheet for visitors and capture their name, phone number, email and any other pertinent information. Follow up a few days later.

16. Email prospective buyers and invite them to your open house. Showcase the home in the email and include a professionally branded email signature. And offer to preshow the home. Why wait? Give prospects the ability to schedule time with you to tour the home early. Add an online scheduling link so buyers can set a time without fussing with the phone, call backs and waiting. After all, in this competitive market, the home could be pending by the time the open house arrives!

Immobilienmakler Heidelberg

Makler Heidelberg

Schnell, zuverlässig und kompetent


Source by Cherie Wentz Blehm

3 Ways To Sell Your House Fast

If you need to sell your house fast, for whatever reason, there are a few ways to do it. It all depends on your situation, how much equity you need to get out of your house, and how flexible you are with the terms of the sale.

Here are the top 3 ways to sell your house fast, in any market:

1. Sell your house for cash to an investor. This is by far the fastest way to sell. You’ve probably seen the signs on telephone polls with “We buy houses cash” type wording. Or maybe you’ve even received some kind of mailer or postcard asking you if you want to sell for cash quickly.

The Pro’s to selling to an investor are you get cold, hard cash usually in under 30 days regardless of what condition your property is in. This is usually a good deal if your house needs lots of work and you don’t have the money or time to fix the property yourself. This is also a good idea if you need cash in your hand immediately to pay for some kind of emergency like a death in the family, medical bills, or even the taxman breathing down your neck.

The Con’s of selling to an investor are you need equity… lots of it. Most investors will only offer 50-65% of the market value minus repairs. So if your house would be worth $150,000 all fixed up and the house needed about $30,000 for repairs, the most you could expect from all cash investor would be around $60-70,000. Now, obviously, you would need to have a mortgage balance less than that amount otherwise you would have to cover the rest yourself at closing.

2. The next strategy for selling your house quick is listing it with a Realtor or an agent, however, you would price it a good 10% below what the other listings similar to your house were going for. This allows buyers to immediately consider your property first, since it is priced the lowest when their agent pulls up listings for the area.

The Pro’s of selling this way is that you can usually get a buyer pretty quickly since, as mentioned, your house and listing would show up as the lowest price pick out of a bunch of homes for sale. Also, the prospective buyer would have an easier time getting their loan to close since the appraisal will generally show it being worth more and the lender would be much more comfortable making a loan on a under valued property.

The Con’s of selling at a lower price through an agent is, well, you’re getting much less than your property is worth. And you also have to consider the cost of selling. If you include the buyer’s agent and seller’s agent’s commission, closing costs, and other fees, that can set you back at least a further 12%. Meaning, you would typically net about 78% (10% from the listing discount minus 12% for the cost of selling) of the fair market value of your house. This is definitely a fast way to sell, again, if you have the equity to cover the discount, otherwise you would need to bring additional money to the closing table to get the house sold.

3. The third way is a bit more creative. It involves selling your house through a lease option (or rent to own). This is where you sell your house with a lease covering a set time period (anywhere from 6 months to 10 years, depending on your situation) and then set an option with a set price you will get when the tenant/buyer purchases your house and cashes you out.

The Pro’s of selling with a lease option are you get immediate mortgage relief allowing you to move or at least not have a vacant property to worry about. And since your selling the house privately, you keep the entire purchase price when the tenant/buyer gets their mortgage approved. You don’t have to pay the usual fees and commissions, and you also don’t have to take a discount like in the other methods.

The Con’s of selling this way is that you have to wait to get cashed out. The tenant/buyer will be making payments to you monthly while working with their mortgage broker to get their loan approved. They will be taking care of all the day-to-day maintenance as well as the repairs so it wont be like renting it out traditionally. There is also the risk of the tenant/buyer not being able to get approved for a mortgage within the term of the lease. Then you would likely have to extend the lease or find another buyer. Since the market for tenant/buyers is far greater than conventional cash buyers or those with huge down payments to get approved in this market, you can usually get the property sold again in a matter of weeks.

Selling with a lease option isn’t the best option, but it can be a great alternative if you can wait a bit and want to get full price for your house. Or maybe you don’t have equity or happen to be upside on your mortgage. This way you can sell for the full balance of the loan and not have to worry about ruining your credit with a short sale or a modification program. Again, it all depends on your unique situation and how flexible you can be.

Immobilienmakler Heidelberg

Makler Heidelberg

Schnell, zuverlässig und kompetent


Source by Ron Simon

Selling Your Home With Photos

It always surprises me how inadequate real estate listing photos are. Given the fact that they are buyer’s fist impression, you would think properties photos would be a pretty high priority when marketing a home for sale. Photos are essentially the “calling card” of the home, and the catalyst for getting great viewings. This is especially true given our internet driven world where 90-95% of buyers do their real estate searches online. That’s 90-95%, so basically that is all potential buyers.

So why? Why do I always see dim, awkward, soft focus, and just plain bland photos? These poor images do not just apply to the lower or middle priced homes, I have seen 8 million dollar homes with photos that neither inform nor impress. These are homes with $10,000 price adjustments, but they could not spend a few hundred dollars for great photos? They are missing the whole point-to try and “sell” the property. Not just put up for sale but really sell it.

Real estate photos are part of the packaging and should be vivid, rich, beautiful photos that pop off the screen and/or page. They should include showcasing the homes positive features, show the expanse of rooms, feel inviting and most of all be enticing. You want buyers to view your home as “a must see” property. Great photos can turn buyers “no”, “nah” or “maybe” to a “definitely” or “I want to see that one”, giving your sale more traffic, more potential offers and a definite step above comparable homes. You are in essence advertising your home.

For most of us a house is our greatest financial asset it should be presented and treated accordingly. So give your house a good fix-up, clean-up, and staging before photographing. It may take some time but, it pays off in value and has the added benefit of elevating some moving stress when the house is sold. This improved environment now sets the stage for great photographs. Being in the business I will probably always recommend going with a pro which you can usually find pretty reasonably. To give you an idea of pricing: my company we range from $350.00 (for most homes) to $700.00 (for the larger homes). Check out the website of anyone you hire and make sure they show marketable photos that appeal to you. If you like their photos, buyers will probably also. For doing the photography yourself check the link at the bottom of the page for tips.

Photos are a vital in today’s market it just does not make sense to have bad ones. So invest a small amount of time and money so that you can get the full potential from your home investment. Think of it this way if “a photo is worth a thousand words” what are yours telling people?

“A whopping 89 percent of buyers start their home search online. How your house looks online is the modern equivalent of “curb appeal.” Get rid of your clutter and post at least eight great photos to win the beauty contest.” Barbara Corcoran (TODAY money, Shark Tank)

Immobilienmakler Heidelberg

Makler Heidelberg

Schnell, zuverlässig und kompetent


Source by Nicole Larson

What You Can Expect To Pay A Playa Del Carmen Realtor

Paying someone else for a job, even if they have done a good job, is never something to look forward too. The same is true with Playa del Carmen Realtors. Some consider real estate agent fees to be a necessary evil. Some simply cannot spare the time and resource to sell their home, or buy their home on their own. Most Realtors work hard for their commission; still it is difficult to see thousands of dollars leave your hands and enter the pockets of your Realtor.

Most real estate agents are paid through a commission plan that most often ends up being a percentage of the selling/purchase price of the home. Percentages for the commission rate will vary from real estate agency to real estate agency, but most neighboring agents will have comparable rates. A common Realtor fee is 5-7% of the selling price.

Once you do the math you will realize that 5-7% is a lot of money (enough in fact to drive people to do their own buying and selling despite the difficulty). However, it may console you to know that the Realtor is not the recipient of the entire commission amount. After you pay your Playa del Carmen Realtor the agreed upon percentage, the Realtor must then split their earnings with the agency they work for. If there were other brokers involved in the purchase or sale than these brokers will also get a cut of the sale. The agency that the broker splits his commission with (usually paying out 50%) is compensated for the real estate agent’s work space, marketing, support and other resources needed to help in the sale.

Although it is possible to find fees that are lower than 5% in Playa del Carmen, it may be difficult especially in markets with a lot of real estate business and little competition between agencies (no competition means little incentive to be priced competitively). Some agencies are open to negotiating prices. Below are two suggestions for lowering your Realtor fees.

1. Agents who do not have to give as much money to the agencies that they work for have more flexibility in negotiating price with you. When a Realtor works for a company that requires 50% of the commission it puts the Realtor in a difficult position to have to compromise the small percentage that she is actually going to end up with. Some real estate agents are only required to pay 15% to their agencies. These are the types of Realtors that are more likely to give you some kind of discounted price.

2. There are Realtor services that you can opt out of in order to save money. Marketing methods such as newspaper advertisements are rarely what ends up selling a house. Telling your agent that you are not interested in such low yield expenses saves the agency money that they can then pass on to you.

If you are still unhappy with what you can expect to pay a Playa del Carmen Realtor consider all of the costs that you would be incurring had you chosen not to employ a Realtor. Remember that when you sell your home on your own you are responsible for paying for all forms of advertising, you pay to get your home listed with a service, you pay for legal council, you pay for copies, office supplies and documentation. You sacrifice money and time that could be saved had you not needed to spend so much time selling your property or looking for a new property. Consider the time lost working and the time lost with family and friends because you are responsible for being present at open houses, meeting with potential buyers, inspector reviews, etc. If you do not follow all of the laws and file the appropriate documents you could also be facing having to pay a great deal of money in a lawsuit. All of the costs add up fast.

Immobilienmakler Heidelberg

Makler Heidelberg

Schnell, zuverlässig und kompetent


Source by John Strake

Short Sales – Influencing The Brokers Price Opinion (BPO)

When you do a short sale, the lender most likely will order a BPO.

BPO stands for Brokers Price Opinion and is a process by which a realtor

appointed by the lender, comes out to evaluate the property and give his “opinion”

on what the value of the property is. So the lender sends a realtor out to the

property and it’s your job to influence the BPO to come down as low as you can.

This is the whole key to a successful short sale. This is why you want the lender to

contact you, so you can meet the realtor at the front door and influence their

BPO to come in as low as possible. To build your case, the first thing you

should do is show up with a list of repairs and estimates for the property. If you

have to go get a contractor to bid a job or repair, go get one. The higher the quote,

the better. This is good evidence. The second thing you should do is show up with

a list of comps in the area that are low. Most real estate agents appreciate you

doing some of their work for them. Provide them with the lowest comps you can

find and they will decide if they want to use them or not.

When you meet the realtor on the property steps, just tell him you are the buyer and

doing a short sale on the house. Then you will proceed to walk the realtor

through the property. When you are walking through the property make sure you

point any and every repair or problem with the property. Again, you are trying to

make the value of the home come in as low as possible. If you are dealing with a

nice house with minor cosmetics, you may really have to search for problems.

Then call him the next morning to see if he was able to get the price you wanted. Sometimes they will tell you sometimes they won’t. Just ask to find out. If they won’t tell you, call the bank. Many times they will tell you. You really have no control over this process. You can encourage the BPO to come in low, but this does not always mean they will come in low.

If there is someone living in the property, you may want to ask them to leave when

the realtor comes out to do a BPO. If they can’t, just tell them to stay out

of the way. Explain to them you will be trying to make the house value look as low

as possible. They may not understand why, just tell them it is the only way to save

their house. Also, tell them not to worry about cleaning up at all, leave it the way it

is. This is the one time your house can be a mess. You need to make the value of

the property look as low as possible.

If the loan on the property is FHA or VA, they will not take less than 82% of the BPO.

Usually you can expect the BPO to be in the range of 80-90% of the

repaired value. So if you have a house that is worth $120,000 after repairs, the BPO

you would guess to be about $98,000 to $108,000. Then multiply that amount by

82% and this should give you a good estimate of what to offer. If it is not a VA/FHA

loan, then you can offer whatever you want. It is a good idea to start low, just in

case your BPO comes back lower than you thought, you can always raise the offer. It

is an educated guess to find out what the BPO will be. If it comes back

high not in your favor, sometimes you can call the loss mitigation department and

tell them the BPO is way to high. Many times they will work with you and

order another BPO. Whatever you do, don’t ever give up. If they don’t accept it,

negotiate with them some more. Ask them what they are looking for, or what they

are trying to get. Sometimes they will tell you, sometimes they won’t. Be

persistence. Be patient. Ask, ask, ask. Part of being successful in this business is

how you negotiate. You don’t ever want to be rude to them, but let them know

where you stand. Make them aware of what’s happening to the property.

Immobilienmakler Heidelberg

Makler Heidelberg

Schnell, zuverlässig und kompetent


Source by Jarad Severe

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